Sony Curved TV Mat

Sony wanted a device to communicate the features of their new curved S90 TV.

This slim-line internally illuminated acrylic mat slips in-between the legs of the S90 TV and provides a large area for the printed paper graphic, which is interchangeable. The leading front edge of the mat is illuminated thus giving an ‘attracter’ to passing customers. This mat was produced as a plug-and-play item complete with a setup guide and distributed throughout Europe.