Sony Spiderman Promo

The brief was to design a complete set of cardboard POS for the Home Entertainment Division at Sony Europe for the launch of the new Spiderman film.

Working with images provided by Sony, Battistini Augustus designed and produced a series of cardboard promotional collateral which included: full height pop-out totems, product box covers, product shelf cards, shelf wobblers, product carton palettes, box stickers, leaflets and holders. The print run consisted of nearly half a million assets and the campaign was run throughout Europe.