The Grooming Club

Over 2 floors of prime London retail space, the brief involved creating an exclusive 1,500 sq ft members-only Grooming Club, and helping develop the brand identity.

Now there is a comfortable, luxurious sanctuary for gentlemen to relax, enjoy a haircut, a VIP barber experience, a treatment, or simply shop.

Through combining classic and modern design elements the exclusivity of the Club has been emphasised.